Free Markup & Margin Calculator
Find your selling price, margin, markup, and profit per unit — whichever numbers you already know. No signup, no cost, nothing sent to a server.
A 35.0% margin is the same as a 53.8% markup on this product — margin and markup are calculated from different bases, so they're never the same number.
How to use it
- 1Pick what you already know
Choose cost + margin, cost + selling price, or selling price + margin — the tool adapts to whatever data you have.
- 2Enter your numbers
Type in your cost, price, and/or target margin.
- 3Read the full breakdown
See cost price, selling price, margin %, markup %, and profit per unit together — no matter which mode you started in.
- 4Adjust and compare
Results update live as you type, so you can test different price points instantly.
Margin vs markup: what's the difference?
These two numbers get mixed up constantly, and the mix-up can quietly wreck your pricing. Margin is your profit as a percentage of the selling price. Markup is your profit as a percentage of the cost price. Same dollars of profit, different denominator — so the percentages are never equal (except at 0%).
Price using markup when you meant margin, and you'll systematically underprice every product you sell — a 50% markup only produces a 33.3% margin, not 50%.
| Cost | Selling price | Margin | Markup |
|---|---|---|---|
| $40 | $60 | 33.3% | 50% |
| $40 | $80 | 50% | 100% |
| $40 | $100 | 60% | 150% |
Common questions
Margin is profit as a percentage of the selling price: (Selling Price − Cost) / Selling Price. Markup is profit as a percentage of the cost price: (Selling Price − Cost) / Cost. Same dollar profit, different percentage — because they're measured against different bases.
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